When it comes to party supplies, customers are naturally drawn to excitement, colour and creativity. That’s why your in-store displays are so important. They don’t just show what you sell, but they help people imagine the celebration as well. Whether someone’s planning a big birthday, a wedding, or a last-minute New Year’s bash, your displays can make all the difference.
Why In-Store Displays Matter
A good display does more than just fill a shelf, It helps:
- Catch people’s attention as they walk past
- Give customers ideas and inspiration
- Encourage extra, last-minute purchases
- Highlight seasonal or trending items
- Make your shop stand out from the rest
The right display can turn browsers into buyers and help customers feel more confident about what they’re choosing.
Main Product Ranges and Display Ideas
Balloons
Balloons are always popular and they’re brilliant for adding colour and height to your displays. They help set the mood and show off the celebration theme straight away.
Display ideas
- Create balloon arches or bunches in popular colours
- Use milestone numbers like 1, 16, 18, 21, and 30 to inspire birthday buys
- Show ready-made helium bundles for people in a hurry
Best time to focus on them: All year round – especially birthdays, Valentine’s Day, baby showers and proms
Confetti Cannons
Confetti cannons are made for big, dramatic moments. Perfect for weddings, New Year’s Eve, and other big announcements.
Display ideas:
- Set up a ‘celebration table’ with other party items
- Use signs to explain how and where they can be used (indoor or outdoor)
- Place them near the door or till for last-minute purchases
Best time to focus on them: New Year’s Eve, wedding season, graduations
Glow Products
Glow sticks, flashing glasses, LED accessories – these are fun, eye-catching and great for evening events. Ideal for festivals, kids’ discos and hen parties.
Display ideas:
- Set up a small darkened area with UV lighting to show them off
- Group by event theme – like raves, festivals or fancy dress nights
- Put them near accessories or costumes to encourage mix-and-match sales
Best time to focus on them: Summer festivals, Halloween, hen and stag parties
Party Poppers
Party poppers are a classic. Small, colourful and easy to grab, they’re perfect for birthdays, Christmas or office parties.
Display ideas:
- Keep them near the till as a fun add-on
- Stack them by colour or size to make it easy to choose
- Show multi-packs for larger celebrations
Best time to focus on them: Christmas, New Year’s Eve, birthdays
Smoke Flares and Fun Snaps
Smoke flares are growing in popularity for gender reveals, photoshoots and outdoor events. Fun snaps are great for a bit of nostalgic fun.
Display ideas:
- Set up a gender reveal section with pink and blue options
- Use photos to show flares in action
- Put fun snaps in small baskets near the checkout
Best time to focus on them: Gender reveal season, summer parties, Halloween
Sparklers and Ice Fountains
These are ideal for cakes, cocktails and evening celebrations. Sparklers bring that wow factor, while ice fountains add sparkle to any event.
Display ideas:
- Use display cakes or tables to show how they can be used
- Pair with candles and cake toppers
- Make a Bonfire Night or New Year’s Eve feature area
Best time to focus on them: Bonfire Night, New Year’s Eve, weddings, big birthdays
Plan Your Displays Around the Seasons
It’s a good idea to plan ahead and switch up your displays regularly. Here are a few ideas:
- In early autumn, start bringing out sparklers, flares and glow items
- In December, focus on party poppers, confetti cannons and ice fountains
- In spring, set up for gender reveals, baby showers and weddings
- In summer, showcase festival gear and outdoor celebration products
Aim to refresh your displays every few weeks to keep things exciting and in line with what customers are shopping for.
From Shelf to Celebration
In-store displays are a great way to grab attention and get people excited about throwing a party. When you group items by season, celebration or theme, you make it easier for customers to picture their perfect event and pick up everything they need.
A bit of planning and creativity goes a long way. Have fun with it, change things up often, and let your shop do the talking.
Want to know more? Get in touch with Celebration Station today.